These images are showing women in uncomfortable positions and exploiting them to sell clothes by American Apparel. Clothing items such as leggings, socks, shorts, and shirts. In all pictures the women are in positions that sexualize them in ways that look "more attractive" and emphasizing their body. The company is trying to sell these kinds of clothes to young, skinny women of lighter complexion. It's images such as these that portray to women that they are more desirable when they dress and act more sexual and show more by wearing less. Of course there is nothing wrong with wearing less but it gives off the idea that women are more sexual if they wear less clothes than women who wear more clothes. It sends mixed beauty standards of what makes women more attractive and what makes women "sluts" (i.e, showing their bodies, being sexual) so from this young girls may not know what is "right or wrong". It is also sending a message that we are mire desirable when we are in sexual positions and exposing areas of our bodies that have been sexualized. This is all problematic because of it saying that this is how all women should look and be, and if they are not then they are "ugly." Notice how all the girls in the photos are rather skinny and fair skinned, it is yet another issue to address. Nowadays being fat and of darker complexion is associated with being unattractive, harming the views of women who have these features. It is problematic to only be showing one way of how women should look and then sexualizing them.
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